Brand Identity Design
I developed the denim brand LigoBlue. The brand focuses on upcycling denim and is influenced by Latvian fashion and their culture of upcycling clothing which flourished during the Cold War. Inspired by Latvian survivalism LigoBlue Denim celebrates preloved denim reborn into new pieces for a truly individualized look. The brand takes its name from Ligo, the summer solstice festival famous in Latvia. The festival signifies rebirth in the natural world, the colour blue representing the denim itself. With this in mind I wanted to create a look that took inspiration from the natural environment.