Rock a Nore Spiced Rum is a brand influenced by its origins in Hastings Old Town. I wanted to capture the essence of the Old Town as this is instrumental within the brand story. I began the process with my sketchbook in the Old Town and usesd simple line drawings of the fishing huts and the sea as the inspirtaion for this design, I wanted to create a sense of movement within the design. The use of a muted colour pallette felt appropriate as the brand takes its name from a community that has a close relationship with both their natural and urban environment. I have used two type faces, one a sans serif and the other a script. I wanted unfussy and clean lines contrasted with a more illustrative style. Taking inspiration direct from the source creates a sense of authenticity.